76;HUMANOID ROBOTS IN RETAIL: WHETHER AND HOW DO CONSUMERS PERCEIVE DEEP AND SURFACE ACTING OF ROBOTS IN CUSTOMER ROBOT INTERACTIONS?
83;WHEN THE CREDIBILITY OF NEGATIVE ONLINE REVIEWS BLURS THE EFFECT OF POSITIVE REVIEWS AND ALTERS INTENTION TO STAY
55;The evolution of women’s image in perfume advertising
99;From industrial to experiential: munufactures visits as a vector of customer relations in swiss luxury watchmaking industry 
27;Social cues provided by CtoC sellers on the platform: what effect on the intention to rent a service?
104;Studying the correlation between people ́s personality and artists ́ personality. An empirical study in the music industry
70;The colours of politics: a psycho-marketing study on the association between colours and political sides
28;Reply or not reply to a negative online customer review? Impacts of the temporality and personalization of the brand’s response
77;Perceptual drivers of private-label purchase: the case of non-buyers and occasional buyers
114;Digital-sector SMEs, the Eldorado of Generation Z?
97;The challenge in health prevention and interaction ritual: the case of #Movember2020
29;On what elements is the reputation of a commercial site built?
29;Awareness of online banking services: the case of French customers
15;For the Love of the Game: Moral Ambivalence and Justification Work in Consuming Violence
10;Brand Resonance Through Employees’Intrinsic Touch Point Engagement    
115;Understanding the trend of subcultural dissemination and appropriation into mainstream marketing: When Luxury plays it Geek.
9;Customers’ Retention on Freemium Platforms – An Empirical Analysis of the Factors Influencing the Termination Rate
8;Understanding citizens’ motivations to use contact-tracing apps
65;Access-based Business Models in the Mexican Apparel Market Exploring Motivations and Key Differentiators of Female Entrepreneurs 
11;The “Authenticity” in the Consumer Response to Brand Activism
116;Trends in Marketing Channels transformation in Italian SMEs
90;INDUSTRIAL FOODS AND GASTRONOMIC MEALS : SOCIAL REPRESENTATIONS AND PERCEPTION OF RISK
33;COMMERCIAL PERFORMANCE OF THE INTEGRATION OF STANDARDS IN OLIVE OIL AND AGRI-FOOD MARKETING
123;To practice sustainability marketing: An exploratory study about key points in the product and brand decision-making process
56;Brain responses to Tailored Nutritional Messages: A Neuroimaging Study
21;How parents handle the disposal of their children’s toys: an emotional and controlled process 
105;The future of our common heritage: An anthropomorphic perspective on individuals’ reaction to the Notre-Dame cathedral fire
64;Marketing and Productivity: a Post-Pandemic Challenge
45;Co-creation in Higher Education: A comparison of Italian and US university students’ perception of learning modes
1;Qualitative data in the Big Data environment: dead or alive ?
16;PSYCHOLOGICAL DISTANCE SCALE: AN APPLICATION TOWARD COVID-19 
66;Nano-bio-info-cognitive Convergence, Integrative Sciences and ‘Knowledge Marketing’: towards the ethical considerations of Artificial Intelligence
30;Youtube, the new source of information and food standards for young women
82;EFFECT OF THE REGISTRATION MODE IN SOCIAL AND SOLIDARITY BASED ECONOMY (ESS) ON CONSUMERS’ TRUST
119;HOW DID THE USER PERCEPTION OF HEALTHCARE SERVICES CHANGED DURING THE PANDEMIC? THE PATIENT EXPERIENCE OF HOSPITALIZATION IN TUSCANY REGION (ITALY)
117;Impact of mobility on the generational behavior of e-consumer: Luxury between tradition and modernity
118;SupportCy: A successful Social Responsiveness strategy of the Bank of Cyprus during Covid-19
22;Perceived benevolence and telework in confinement: an influence on psychosocial risks?
78;Influence of website color and typography on Internet users; reactions: An exploratory and experimental study of their interaction effects
109;Building a personal brand in the digital age: starred chefs' strategies on Instagram
34;Is Regional the New Organic? An Experiment on the Influence of Sustainability-Related Product Labels on the Sustainability Assessment of Grocery Stores in the German Food Retail Sector
110;Museum Social Media Communication and Program Service Revenues Evidence from Italy
26;Repeated incidental exposures to colors and their effects on preference development 
111;Exploring the value delivered in virtual reality pre-experiences: a comparative analysis between destinations and accommodations
73;How is consumer time perception influenced by permanent urgency at work?
12;Celebrity endorsement weakening: when brand’s impact on fans goes beyond endorsers.
38;Choosing Differently: Influence of Choice Restriction on Repeated Choices of Chinese and Western Gen Z Consumers
86;The impact of trust on the attitude and behavioral intention of collaborative consumers
79;EXPLORING LOCAL E-COMMERCE SUPPORT: THE ROLE OF MOTIVES FOR, CONVENIENCE AND LOCAL IDENTITY
113;Storytelling and experiencescape in living industry tourism: An explorative study within long-lived firms
39;KNOWLEDGE AS A KEY CONSUMPTION FACTOR AND ITS IMPORTANCE IN THE COMMUNICATION STRATEGY. A CROSSCULTURAL ANALYSIS.
2;AI is Blamed More Than Humans When it Falters, But Less so When it Discriminates
98;BACKGROUND ON LUXURY BRANDS' PURCHASE INTENT
3;A preliminary study on the impact of face coding and eye-tracking tools in the automotive sector
40;Does the country-of-origin still have an impact on the consumer of luxury brands? A longitudinal international approach 
91;Food ‘localness’: A systematic literature review
46;Sustainability in the luxury fashion industry – A study on how the integration of environmental sustainability into the luxury fashion world impacts the overall brand perception of consumers
124;Packaging as a tool for the communication of green strategies
35;Intertemporal Preferences and the Adoption Decision for Bluetooth Speakers
36;Eating behaviour change and food well-being improvement with a food app: A pilot study with vulnerable consumers
31;ONLINE EMOTIONAL CONTAGION AND ENGAGEMENT IN RESPONSE TO A TRANSGRESSIVE MESSAGE: THE CASE OF "VIVA LA VULVA" BY NANA
31;Transgression to the test of the customer relationship : friend or enemy?
41;The Cultural Factors in Global Account Management [Case of Indian Buyers and German Suppliers]
103;Disentangling Value-in-Use for e-services – a regulatory mode theory perspective
47;From CSR to macro-societal responsibility Global warming and the re emergence of infectious diseases - a global public health issue
87;Assessment of alliance-wide rewards experience of alliance-wide loyalty programmes offered by alliance carriers.
112;The relationship to time, a new variable for segmenting expectations in the world of luxury tourism.
37;WHAT ABOUT MEAT WITHOUT MEAT? THE EXPLORATION OF THE PULL AND PUSH FACTORS FOR TUNISIANS CONCERNING THE CONSUMPTION OF CULTURED MEAT
67;What Do We Know About the Area of Voice Marketing and Where Are the Gaps?
100;CONCEPTUALIZING THE MEDIA OF ARTIFICATION: A CONTRIBUTION TO THE THEORY OF ARTIFICATION OF LUXURY BRANDS
18;Customer Education: Theory and Organizational Challenges of Implementation
19;Family identity: an essential lens to understand family consumption
96;Old habit is strong: consumer responses to CSR, country-of-origin, and production process and the moderating effect of habituation 
48;Advances in sustainability marketing: a systematic literature review
57;The perception of the Western Brand in a Maghrebian and Muslim context : The specific case of ready-to-wear in Morocco
92;Experiencing food by visiting its production site 
63;Marketing strategies and inclusion of children with a disability: empirical evidence for new models of social sustainability 
17;Does consumer xenocentrism have a “dark side”? Its impact on compulsive buying and brand addition
42;Measuring Consumers’ Acceptance in Food Labels: a Cross-Country Investigation on Usefulness, Ease of Use and Trust
125;The problems of the handicraft sector in Tunisia and the solutions to establish its resilience in response to successive crises
84;Who is to blame? The Attribution of Negative Touchpoints and its Impact on Overall Customer Satisfaction
120;CONSUMERS’ CRITERIA TO SELECT FOOD RETAILERS REVISITED IN THE CURRENT ENVIRONMENT. 
58;Personalized online advertising: The impact on the perception of advertising's intrusion among teenagers?
101;Better understand the relationship between self-EXPansion and self-EXTension: an application to connected health
23;NFT – Non-Fungible Tokens how react the consumers? An exploratory analysis for a future integrated acceptance model  
24;Interpreting savings as consumer behaviors: do identity and emotional factors help explain savings intentions?
93; Coffee Culture Perceptions: A qualitative research study among the students of the University of Nicosia 
88;Complex and New Market Challenges call for Sophisticated Job Specifications in Key Account Management [Qualitative Case Study] 
49;Becoming a tree when I will be dead? Why not!An explorative research on Generation Z and innovative green death practices
68;Give me 5! Designing value proposition templates
4;Customers’ Privacy and Personalization: in the age of GDPR, what is the appropriate trade-off for ethical marketing decision-making?
71;Enhancing knowledge (and competitiveness) of the wine sector through
69;Smart Cities: Facts, Fictions and Strategic Choices 
126;The Industry 4.0, the Corporate Social Responsibility and the Impacts of Brand in the Digital Transformation
5;OBTAINING CONSENT: CONTRIBUTIONS OF THE CONSENT CASE TO DATA SHARING IN SMART CITIES
6;CONSUMER AS MORAL AGENT IN HUMAN-ROBOT INTERACTIONS The role of anthropomorphism
25;Satisfaction survey and emotional triggering
50;Sustainable Development, Attractivess And Competitiveness Of Local Territorial Systems: A Strategic Approach
121;Family doctor, a key influencer in the massive Covid-19 vaccination strategy
43;Unpacking the design of cross-border communication through digital channels: standardization vs. adaptation approaches
32;Social media marketing practices and consumer reactions:a content analysis on Facebook brand pages
74;CRM : intérêt et mise en œuvre dans le secteur automobile
54;Possibilities of Using the Internet of Things in Marketing Communication to Shape Sustainable Food Consumption Attitudes  
59;The management of sport sponsorship portfolios by Swiss luxury watch brands
20;NEUROMARKETING: ETHICAL DILEMMA AND CONSUMERS’ PERCEPTION
122;WHAT IF RESOURCES WERE IN COMPETITION? THE CONSUMER'S RESISTANCE TO INTEGRATE RESOURCES ACCORDING TO S-D LOGIC
107;BASIC PSYCHOLOGICAL NEEDS OF SDT: A MEDIATOR BETWEEN CUSTOMER CONTROL AND EMPLOYEE BEHAVIOURS. A NOVEL STUDY ON BANK EMPLOYEES
81;Lessons Learned from Integrated Marketing Communications: An Integrated Relationship Marketing Approach
94;INTRA AND EXTRA COMMUNITY INFLUENCES: A SOCIAL IDENTITY APPROACH TO VEG*N BEHAVIORS.
127;Proactive Corporate Sustainability via Social Innovation – a Case Study of Hennes & Mauritz’ Grand Challenge in Bangladesh
51;Is high fashion sustainable and does it matter? An analysis of consumers’ implicit cognitions and deep motives. 
60;Bigger is more: ingredient size bias perception on product evaluation
44;Does customers’ need for recognition support customer feedback intentions? A cross-cultural perspective 
128;Anasynthesis approach for systemic modeling in marketing:Structural and epistemological contribution 
95;The Attractiveness of Vegetarian Products to Men and Women. The Role of Gender and Type of Experience.
276;Neuromarketing : a meta_synthesis
72;Profiling Vulnerable Consumers
7;CEOS’ PERSONALITY TRAITS EFFECT ON R&D AND ADVERTISING SPENDING
102;Application of Network Theory for Explanation of Power Struggles between the Inpatient and Outpatient Sectors in German Healthcare
108;Why is a sports fan a fan? Analysis of the sports spectacle as a consumer object through the motivations of the fan
53;Nudging consumers toward sustainable services? 
13;Brand Activism Strategy and its transformative character in the automotive industry
61;INCREASING THE EFFECTIVENESS OF A COMMUNICATION TO DESTIGMATIZE MENTAL ILLNESS USING A STORYTELLING FORM AND AN INFLUENCER?
85;Intensified digitization and human Buyer-Seller relationships: a strategic dimension for  manufacturers and distributors sales leaders
14;Reasons for ignoring country-of-origin (COO) by consumers of durable goods
80;The dilemma of playing it interactive: a cool but intrusive trend
62; Do front-of-pack variations attract attention? An eye tracking study
75;A STUDY ON FACTORS INFLUENCING ONLINE SHOPPING BEHAVIOR OF CONSUMERS IN TUNISIA
52;Understanding Consumers’ attitudes toward sustainable Fashion : Determination of Key factors of Purchase intentions : Application on Z Generation 
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