English;Qualitative data in the Big Data environment: dead or alive ?;001;Big Data, Artificial Intelligence and Marketing Analytics English;AI is Blamed More Than Humans When it Falters, But Less so When it Discriminates;002;Big Data, Artificial Intelligence and Marketing Analytics Italian;A preliminary study on the impact of face coding and eye-tracking tools in the automotive sector;003;Big Data, Artificial Intelligence and Marketing Analytics English;Customers’ Privacy and Personalization: in the age of GDPR, what is the appropriate trade-off for ethical marketing decision-making?;004;Big Data, Artificial Intelligence and Marketing Analytics English;OBTAINING CONSENT: CONTRIBUTIONS OF THE CONSENT CASE TO DATA SHARING IN SMART CITIES;005;Big Data, Artificial Intelligence and Marketing Analytics Italian;CONSUMER AS MORAL AGENT IN HUMAN-ROBOT INTERACTIONS The role of anthropomorphism;006;Big Data, Artificial Intelligence and Marketing Analytics English;CEOS’ PERSONALITY TRAITS EFFECT ON R&D AND ADVERTISING SPENDING;007;Big Data, Artificial Intelligence and Marketing Analytics English;Understanding citizens’ motivations to use contact-tracing apps;008;Big Data, Artificial Intelligence and Marketing Analytics English;Customers’ Retention on Freemium Platforms – An Empirical Analysis of the Factors Influencing the Termination Rate;009;Big Data, Artificial Intelligence and Marketing Analytics English;Brand Resonance Through Employees’Intrinsic Touch Point Engagement;010;Branding Italian;The “Authenticity” in the Consumer Response to Brand Activism;011;Branding English;Celebrity endorsement weakening: when brand’s impact on fans goes beyond endorsers.;012;Branding English;Brand Activism Strategy and its transformative character in the automotive industry;013;Branding English;Reasons for ignoring country-of-origin (COO) by consumers of durable goods;014;Branding English;For the Love of the Game: Moral Ambivalence and Justification Work in Consuming Violence;015;Consumer Behavior and Marketing Research French;PSYCHOLOGICAL DISTANCE SCALE: AN APPLICATION TOWARD COVID-19 ;016;Consumer Behavior and Marketing Research English;Does consumer xenocentrism have a “dark side”? Its impact on compulsive buying and brand addition;017;Consumer Behavior and Marketing Research English;Customer Education: Theory and Organizational Challenges of Implementation;018;Consumer Behavior and Marketing Research English;Family identity: an essential lens to understand family consumption;019;Consumer Behavior and Marketing Research Italian;NEUROMARKETING: ETHICAL DILEMMA AND CONSUMERS’ PERCEPTION;020;Consumer Behavior and Marketing Research English;How parents handle the disposal of their children’s toys: an emotional and controlled process ;021;Consumer Behavior and Marketing Research French;Perceived benevolence and telework in confinement: an influence on psychosocial risks?;022;Consumer Behavior and Marketing Research English;NFT – Non-Fungible Tokens how react the consumers? An exploratory analysis for a future integrated acceptance model ;023;Consumer Behavior and Marketing Research English;Interpreting savings as consumer behaviors: do identity and emotional factors help explain savings intentions?;024;Consumer Behavior and Marketing Research French;Satisfaction survey and emotional triggering;025;Consumer Behavior and Marketing Research French;Repeated incidental exposures to colors and their effects on preference development ;026;Consumer Behavior and Marketing Research English;Social cues provided by CtoC sellers on the platform: what effect on the intention to rent a service?;027;Digital Marketing English;Reply or not reply to a negative online customer review? Impacts of the temporality and personalization of the brand’s response;028;Digital Marketing French;On what elements is the reputation of a commercial site built?;029;Digital Marketing English;Youtube, the new source of information and food standards for young women;030;Digital Marketing French;ONLINE EMOTIONAL CONTAGION AND ENGAGEMENT IN RESPONSE TO A TRANSGRESSIVE MESSAGE: THE CASE OF "VIVA LA VULVA" BY NANA;031;Digital Marketing English;Social media marketing practices and consumer reactions:a content analysis on Facebook brand pages;032;Digital Marketing English;COMMERCIAL PERFORMANCE OF THE INTEGRATION OF STANDARDS IN OLIVE OIL AND AGRI-FOOD MARKETING;033;Innovation and Product Management German;Is Regional the New Organic? An Experiment on the Influence of Sustainability-Related Product Labels on the Sustainability Assessment of Grocery Stores in the German Food Retail Sector;034;Innovation and Product Management English;Intertemporal Preferences and the Adoption Decision for Bluetooth Speakers;035;Innovation and Product Management English;Eating behaviour change and food well-being improvement with a food app: A pilot study with vulnerable consumers;036;Innovation and Product Management English;WHAT ABOUT MEAT WITHOUT MEAT? THE EXPLORATION OF THE PULL AND PUSH FACTORS FOR TUNISIANS CONCERNING THE CONSUMPTION OF CULTURED MEAT;037;Innovation and Product Management English;Choosing Differently: Influence of Choice Restriction on Repeated Choices of Chinese and Western Gen Z Consumers;038;International Marketing Spanish;KNOWLEDGE AS A KEY CONSUMPTION FACTOR AND ITS IMPORTANCE IN THE COMMUNICATION STRATEGY. A CROSSCULTURAL ANALYSIS.;039;International Marketing English;Does the country-of-origin still have an impact on the consumer of luxury brands? A longitudinal international approach ;040;International Marketing English;The Cultural Factors in Global Account Management [Case of Indian Buyers and German Suppliers];041;International Marketing English;Measuring Consumers’ Acceptance in Food Labels: a Cross-Country Investigation on Usefulness, Ease of Use and Trust;042;International Marketing English;Unpacking the design of cross-border communication through digital channels: standardization vs. adaptation approaches;043;International Marketing English;Does customers’ need for recognition support customer feedback intentions? A cross-cultural perspective ;044;International Marketing English;Co-creation in Higher Education: A comparison of Italian and US university students’ perception of learning modes;045;Marketing and Sustainability English;Sustainability in the luxury fashion industry – A study on how the integration of environmental sustainability into the luxury fashion world impacts the overall brand perception of consumers;046;Marketing and Sustainability French;From CSR to macro-societal responsibility Global warming and the re emergence of infectious diseases - a global public health issue;047;Marketing and Sustainability English;Advances in sustainability marketing: a systematic literature review;048;Marketing and Sustainability English;Becoming a tree when I will be dead? Why not!An explorative research on Generation Z and innovative green death practices;049;Marketing and Sustainability Italian;Sustainable Development, Attractivess And Competitiveness Of Local Territorial Systems: A Strategic Approach;050;Marketing and Sustainability English;Is high fashion sustainable and does it matter? An analysis of consumers’ implicit cognitions and deep motives. ;051;Marketing and Sustainability English;Understanding Consumers’ attitudes toward sustainable Fashion : Determination of Key factors of Purchase intentions : Application on Z Generation ;052;Marketing and Sustainability English;Nudging consumers toward sustainable services? ;053;Marketing and Sustainability English;Possibilities of Using the Internet of Things in Marketing Communication to Shape Sustainable Food Consumption Attitudes ;054;Marketing Communication French;The evolution of women’s image in perfume advertising;055;Marketing Communication English;Brain responses to Tailored Nutritional Messages: A Neuroimaging Study;056;Marketing Communication English;The perception of the Western Brand in a Maghrebian and Muslim context : The specific case of ready-to-wear in Morocco;057;Marketing Communication French;Personalized online advertising: The impact on the perception of advertising\'s intrusion among teenagers?;058;Marketing Communication English;The management of sport sponsorship portfolios by Swiss luxury watch brands;059;Marketing Communication English;Bigger is more: ingredient size bias perception on product evaluation;060;Marketing Communication English;INCREASING THE EFFECTIVENESS OF A COMMUNICATION TO DESTIGMATIZE MENTAL ILLNESS USING A STORYTELLING FORM AND AN INFLUENCER?;061;Marketing Communication English; Do front-of-pack variations attract attention? An eye tracking study;062;Marketing Communication Italian;Marketing strategies and inclusion of children with a disability: empirical evidence for new models of social sustainability ;063;Marketing Strategy English;Marketing and Productivity: a Post-Pandemic Challenge;064;Marketing Strategy English;Access-based Business Models in the Mexican Apparel Market Exploring Motivations and Key Differentiators of Female Entrepreneurs ;065;Marketing Strategy French;Nano-bio-info-cognitive Convergence, Integrative Sciences and ‘Knowledge Marketing’: towards the ethical considerations of Artificial Intelligence;066;Marketing Strategy English;What Do We Know About the Area of Voice Marketing and Where Are the Gaps?;067;Marketing Strategy English;Give me 5! Designing value proposition templates;068;Marketing Strategy English;Smart Cities: Facts, Fictions and Strategic Choices ;069;Marketing Strategy English;The colours of politics: a psycho-marketing study on the association between colours and political sides;070;Poster English;Enhancing knowledge (and competitiveness) of the wine sector through;071;Poster English;Profiling Vulnerable Consumers;072;Poster English;How is consumer time perception influenced by permanent urgency at work?;073;Poster French;CRM : intérêt et mise en œuvre dans le secteur automobile;074;Poster English;A STUDY ON FACTORS INFLUENCING ONLINE SHOPPING BEHAVIOR OF CONSUMERS IN TUNISIA;075;Poster English;HUMANOID ROBOTS IN RETAIL: WHETHER AND HOW DO CONSUMERS PERCEIVE DEEP AND SURFACE ACTING OF ROBOTS IN CUSTOMER ROBOT INTERACTIONS?;076;Retailing and E-Commerce French;Perceptual drivers of private-label purchase: the case of non-buyers and occasional buyers;077;Retailing and E-Commerce French;Influence of website color and typography on Internet users; reactions: An exploratory and experimental study of their interaction effects;078;Retailing and E-Commerce English;EXPLORING LOCAL E-COMMERCE SUPPORT: THE ROLE OF MOTIVES FOR, CONVENIENCE AND LOCAL IDENTITY;079;Retailing and E-Commerce English;The dilemma of playing it interactive: a cool but intrusive trend;080;Retailing and E-Commerce English;Lessons Learned from Integrated Marketing Communications: An Integrated Relationship Marketing Approach;081;Sales, CRM, Pricing and Promotion French;EFFECT OF THE REGISTRATION MODE IN SOCIAL AND SOLIDARITY BASED ECONOMY (ESS) ON CONSUMERS’ TRUST;082;Sales, CRM, Pricing and Promotion French;WHEN THE CREDIBILITY OF NEGATIVE ONLINE REVIEWS BLURS THE EFFECT OF POSITIVE REVIEWS AND ALTERS INTENTION TO STAY;083;Sales, CRM, Pricing and Promotion English;Who is to blame? The Attribution of Negative Touchpoints and its Impact on Overall Customer Satisfaction;084;Sales, CRM, Pricing and Promotion English;Intensified digitization and human Buyer-Seller relationships: a strategic dimension for manufacturers and distributors sales leaders;085;Sales, CRM, Pricing and Promotion French;The impact of trust on the attitude and behavioral intention of collaborative consumers;086;Sales, CRM, Pricing and Promotion English;Assessment of alliance-wide rewards experience of alliance-wide loyalty programmes offered by alliance carriers.;087;Sales, CRM, Pricing and Promotion English;Complex and New Market Challenges call for Sophisticated Job Specifications in Key Account Management [Qualitative Case Study] ;088;Sales, CRM, Pricing and Promotion French;Transgression to the test of the customer relationship : friend or enemy?;089;Sales, CRM, Pricing and Promotion English;INDUSTRIAL FOODS AND GASTRONOMIC MEALS : SOCIAL REPRESENTATIONS AND PERCEPTION OF RISK;090;Sectorial Marketing – Goods French;Food ‘localness’: A systematic literature review;091;Sectorial Marketing – Goods English;Experiencing food by visiting its production site ;092;Sectorial Marketing – Goods English; Coffee Culture Perceptions: A qualitative research study among the students of the University of Nicosia ;093;Sectorial Marketing – Goods English;INTRA AND EXTRA COMMUNITY INFLUENCES: A SOCIAL IDENTITY APPROACH TO VEG*N BEHAVIORS.;094;Sectorial Marketing – Goods English;The Attractiveness of Vegetarian Products to Men and Women. The Role of Gender and Type of Experience.;095;Sectorial Marketing – Goods English;Old habit is strong: consumer responses to CSR, country-of-origin, and production process and the moderating effect of habituation ;096;Sectorial Marketing – Goods French;The challenge in health prevention and interaction ritual: the case of #Movember2020;097;Sectorial Marketing – Goods Spanish;BACKGROUND ON LUXURY BRANDS PURCHASE INTENT;098;Sectorial Marketing – Goods French;From industrial to experiential: munufactures visits as a vector of customer relations in swiss luxury watchmaking industry ;099;Sectorial Marketing – Goods English;CONCEPTUALIZING THE MEDIA OF ARTIFICATION: A CONTRIBUTION TO THE THEORY OF ARTIFICATION OF LUXURY BRANDS;100;Sectorial Marketing – Goods English;Better understand the relationship between self-EXPansion and self-EXTension: an application to connected health;101;Sectorial Marketing – Goods English;Application of Network Theory for Explanation of Power Struggles between the Inpatient and Outpatient Sectors in German Healthcare;102;Sectorial Marketing – Goods English;Disentangling Value-in-Use for e-services – a regulatory mode theory perspective;103;Sectorial Marketing – Services English;Studying the correlation between people ́s personality and artists ́ personality. An empirical study in the music industry;104;Sectorial Marketing – Services French;The future of our common heritage: An anthropomorphic perspective on individuals’ reaction to the Notre-Dame cathedral fire;105;Sectorial Marketing – Services French;Awareness of online banking services: the case of French customers;106;Sectorial Marketing – Services English;BASIC PSYCHOLOGICAL NEEDS OF SDT: A MEDIATOR BETWEEN CUSTOMER CONTROL AND EMPLOYEE BEHAVIOURS. A NOVEL STUDY ON BANK EMPLOYEES;107;Sectorial Marketing – Services French;Why is a sports fan a fan? Analysis of the sports spectacle as a consumer object through the motivations of the fan;108;Sectorial Marketing – Services French;Building a personal brand in the digital age: starred chefs\' strategies on Instagram;109;Sectorial Marketing – Services English;Museum Social Media Communication and Program Service Revenues Evidence from Italy;110;Sectorial Marketing – Services English;Exploring the value delivered in virtual reality pre-experiences: a comparative analysis between destinations and accommodations;111;Sectorial Marketing – Services English;The relationship to time, a new variable for segmenting expectations in the world of luxury tourism.;112;Sectorial Marketing – Services English;Storytelling and experiencescape in living industry tourism: An explorative study within long-lived firms;113;Sectorial Marketing – Services English;Digital-sector SMEs, the Eldorado of Generation Z?;114;The future of Marketing Trends English;Understanding the trend of subcultural dissemination and appropriation into mainstream marketing: When Luxury plays it Geek.;115;The future of Marketing Trends English;Trends in Marketing Channels transformation in Italian SMEs;116;The future of Marketing Trends French;Impact of mobility on the generational behavior of e-consumer: Luxury between tradition and modernity;117;The future of Marketing Trends English;SupportCy: A successful Social Responsiveness strategy of the Bank of Cyprus during Covid-19;118;The future of Marketing Trends English;HOW DID THE USER PERCEPTION OF HEALTHCARE SERVICES CHANGED DURING THE PANDEMIC? THE PATIENT EXPERIENCE OF HOSPITALIZATION IN TUSCANY REGION (ITALY);119;The future of Marketing Trends English;CONSUMERS’ CRITERIA TO SELECT FOOD RETAILERS REVISITED IN THE CURRENT ENVIRONMENT. ;120;The future of Marketing Trends French;Family doctor, a key influencer in the massive Covid-19 vaccination strategy;121;The future of Marketing Trends French;WHAT IF RESOURCES WERE IN COMPETITION? THE CONSUMER\'S RESISTANCE TO INTEGRATE RESOURCES ACCORDING TO S-D LOGIC;122;The future of Marketing Trends English;To practice sustainability marketing: An exploratory study about key points in the product and brand decision-making process;123;Work in Progress Italian;Packaging as a tool for the communication of green strategies;124;Work in Progress French;The problems of the handicraft sector in Tunisia and the solutions to establish its resilience in response to successive crises;125;Work in Progress English;The Industry 4.0, the Corporate Social Responsibility and the Impacts of Brand in the Digital Transformation;126;Work in Progress English;Proactive Corporate Sustainability via Social Innovation – a Case Study of Hennes & Mauritz’ Grand Challenge in Bangladesh;127;Work in Progress French;Anasynthesis approach for systemic modeling in marketing:Structural and epistemological contribution ;128;Work in Progress French;Neuromarketing : a meta_synthesis;129;Work in Progress