<strong><img class=" alignleft size-full wp-image-11" src="https://ns3058931.ip-37-187-96.eu/insemma/wordpress/wp-content/uploads/2017/06/Klaus-Peter_Wiedmann_0.jpg" alt="img" width="143" height="198" data-align="left" data-entity-type="file" data-entity-uuid="bb430940-4750-4ea6-90ca-0f07ded7b8df" /></strong>

<strong>INTERNATIONAL MARKETING TRENDS RADAR</strong>

<strong>Chair : Professor Klaus-Peter WIEDMANN, Leibniz Universität Hannover, Germany</strong>

In all fields of marketing trends the dialog between marketing scholars as well as marketing practitioners of different institutions and countries should be systematically advanced. The objective is to obtain <strong>a clear view ranging from a big picture to a more detailed understanding of the main trends </strong>both in the field of marketing science and of marketing management.

This program is <strong>open to all researchers </strong>who wish to participate and are concerned with new trends and developments in marketing. We will provide a detailed framework which structures the relevant fields of marketing trends as follows:
<ul>
 	<li>the <strong>Marketing Trends Barometer,</strong> an annual survey of consumers and professional for measuring marketing trends,</li>
 	<li><strong>academic papers</strong> on new trends and emerging ideas (state of the art and literature review) to address a broad spectrum of novelty and innovation within the marketing discipline.</li>
</ul>
<strong>In order to participate to this program, please contact Professor Klaus-Peter Wiedmann at <a href="http://www.marketing-trends-congress.com/content/index.php?menuaction=felamimail.uicompose.compose&amp;send_to=amVhbi1mcmFuY29pcy50cmlucXVlY29zdGVAdS1ib3JkZWF1eDQuZnI=">wiedmann@m2.uni-hannover.de</a></strong>