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Action	Nom affiche	Nom fichier	Fichier OK	Auteur primaire	Auteur secondaire	Catégorie	Langue
	"Artificial" intelligence ? Reinventing the design and production of doctoral theses.	1		BERGADAA Michelle		Big Data, Artificial Intelligence and Marketing Analytics	English
	"It s hot in this streetcar", or how sensory marketing could help change users thermal perceptions	29		GROBERT Julien	ADAM Nicolas, BOUVET Anne, DUHIN Antoine	Consumer Behavior and Marketing Research	French
	A better understanding of consumer perceptions of the naturalness of food products in relation to their degree of processing.	143	FOK	VALLERIE Hugo	TAMARO Annick, INNOCENT Morgane, GABRIEL Patrick	Sectorial Marketing — Food Industries	English
	A model to understand the level of use of subscription video-on-demand platforms and illegal streaming sites	33		SERRANO DE LARA Diana	REDONDO BELLON Ignacio	Consumer Behavior and Marketing Research	English
	A psychographic view on the influencing chain of fairness in fashion influencer – Follower relations	35		BIDMON Sonja	PROBSDORFER Alexandra, SULZER Ines	Digital Marketing	German
	A virtual reality visit to a UNESCO site: A loss leader or a substitute? The case of the Lascaux cave.	146	FOK	GAUTHIER-PEIRO Marie-France	BOURLIATAUX-LAJOINIE Stéphane, AGBOKANZO Koffi, MAZIERE Bruno	Marketing — Services	French
	Agile branding – Just a buzzword or the answer of modern brand management to a dynamic environment?	54		POEHLMANN Michaela	SEITZ Jürgen, JAMBRINO-MALDONADO Carmen, DE LAS HERAS-PEDROSA Carlos	Innovation and Product Management	English
	AI, heritage and social networks: what strategies for valorization ? The case of Douyin	6		PAQUIEN-SEGUY Françoise		Big Data, Artificial Intelligence and Marketing Analytics	French
	An analyse of the airline tickets prices behaviour: Before, in and after Covid.	91		ANDRES-MARTINEZ Maria-Encarnacion	ALFARO-NAVARRO Jose-Luis	Poster	English
	Analysis of the effect of the Covid-19 pandemic on consumer behavior: Application of the S-O-R model	17		AJLANI Meryeme	EL KHALKHALI I.	Branding and Marketing Communication	English
	Approaching very old people: Rely on traditions and don’t forget to call.	31		LAU Vanessa	DOST Florian	Consumer Behavior and Marketing Research	English
	Are digital sharing platforms driving users to over-consume? A home swapping platform study.	43		DUONG Quynh Lien		Digital Marketing Trends	French
	Assessing the impact of scandals on brand attitude in sport sponsorship versus endorsement.	11		D'ASTOUS Alain	LMOKHTARI Ilyas, BOUJBEL Lilia	Branding and Marketing Communication	English
	Assessing the influence of national sports celebrities on tourist perceptions and visit intentions: A cross-cultural comparison.	148	FOK	PASCUAL DEL RIQUELME MARTINEZ Maria	VILA Natalia, KUSTER Inés, MORA Elisabet	Marketing — Services	English
	Attention please! How attention drives social media engagement	37		REICHSTEIN Thomas	DOST Florian	Digital Marketing	English
	Best Friends: Exploring Relationship Impact on Joint Consumption	28		GEDEON Eszter	ROBERT-DEMONTROND Philippe	Consumer Behavior and Marketing Research	English
	Beyond the black hole, the untapped horizons of technological innovation in banking: Summary of the literature and outlook	52		MBAM Augustin Junior	BERRICHE Amira, BEKOLO Claude	Innovation and Product Management	French
	Big pharma s electronic word of mouth during Covid-19	126	FOK	ZEAITER Zaynab		Sectorial Marketing – Services	English
	Brand benevolence: myths and realities from consumers perspectives	10		CASENAVE Eric	MUGEL Ophélie	Branding and Marketing Communication	French
	But why do followers have a multi-platform following behavior?	100	FOK	LAROUTIS Dimitri	DELANNOY Arnaud	Retailing and E-Commerce	French
	Can live-streaming e-commerce boost purchase intention ? An application to Chinese luxury market under COVID-19 pandemic	118	FOK	WAN Yuan	KOROMYSLOV Maxime	Sectorial Marketing – Goods	English
	Car sharing – An overview of benefits, costs, and its role in the mobility system of the future	85		PARMENT Anders		Marketing Strategy	English
	championing gender fluidity in luxury fashion: A case study on Gucci under Alessandro Michele’s creative direction.	134	FOK	BERNARDI Lorenzo	CEDROLA Elena, MASE Stefania	Luxury Brand Management	English
	Circular fashion : Is fashion for the environment possible ? A survey on the propensity to responsible purchasing and consumption	81		PIERLI Giada	MURMURA Federica	Marketing and Sustainability	English
	Climate change, safety threat, and consumer food responses	140	FOK	BARBAROSSA Camille	DI POCE Carmen, PASTORE Alberto	Sectorial Marketing — Food Industries	English
	Comparative approach to the influence of Nova and NutriScore on food choice behaviour and product perception. The case of yoghurt.	141	FOK	DELANNOY Arnaud	LAROUTIS Dimitri, MANN-DAVID Stéphanie	Sectorial Marketing — Food Industries	French
	Consumer acceptance of 3D food printing	55		TAMARO Annick	GIRARDON Kimberley, INNOCENT Morgane, DECOURCELLE Nicolas	Innovation and Product Management	French
	Consumer emotions and perceptions about value-related brand scandals: Insights from a qualitative study.	78		DE NARDI Giada	KAPOOR Sunaina, SIGNORI Paola	Marketing and Sustainability	English
	Consumer identity and its influence on the adoption of cryptocurrency: A conceptual paper	22		ASHRAF Samreen		Branding and Marketing Communication	English
	Consumer’s perceptions of ornamental innovations: An exploratory study	48		BELBOULA Imène	PANTIN-SOHIER Gaëlle, SYMONEAUX Ronan, MEGNANT Alan, SEGOND Naïs	Innovation and Product Management	French
	Consumption communities. Critical review and theoretical implications beyond marketing	25		DALLI Daniele		Consumer Behavior and Marketing Research	English
	Contextualizing value (co-)creation	83		GRANDINETTI Roberto		Marketing Strategy	English
	Controversies and consumer behaviour: Lessons from Dior s online brand community.	138	FOK	HERANGA HETTIARACHI MAHA HETTIARACHCIGE Asheen	CABIDDU Francesca, FRAUX Moreno	Luxury Brand Management	English
	Country image "Spain" in International sports events	59		KUSTER-BOLUDA Inés	VILA-LOPEZ Natalia, MORA-PEREZ Elisabet, CASANOVES-BOIX Javier, SARABIA-SANCHEZ Francisco	International Marketing	English
	Digital channels and encroachment : Ownership redirection in franchise channels	102	FOK	MANARESI Angelo		Retailing and E-Commerce	English
	Digital technologies and Internal Employer Branding. An Italian study.	90		SAVELLI Elisabetta	VELLA Ilaria	Marketing Strategy	Italian
	Digital transformation and Covid-19 : Key challenge for the consultant - client relationship	86		GABBIANELLI Linda	PENCARELLI Tonino	Marketing Strategy	English
	Discrepancy between attitudes and behavior in sustainable purchase decisions of Generation Z.	73		BERGER-GRABNER Doris	KIESL Anne	Marketing and Sustainability	German
	Do consumers percieve a green country image of a country ? Attidunal antecedents and impact of willingness to buy	60		MARTINELLI Elisa	CASTROGIOVANNI Antonino, SARTI Elena	International Marketing	English
	Does the country-of-origin still have an impact on the consumer of luxury brands? An international longitudinal approach 10 years later	56		BOUJENA Othman	PEDERZOLI Daniele, GODEY Bruno, AIELLO Gaetano, DONVITO Raffaele	International Marketing	English
	Dyadic business relationships within B2B services in developing countries : Lessons from the pharmaceutical distribution sector in Vietnam	124	FOK	JALLAT Frederic		Sectorial Marketing – Services	English
	Evaluation of the intention to use a augmented reality mobile application for wine purchases	113	FOK	BOURLIATAUX-LAJOINIE Stéphane	RIVAL Yann, DAVID Mickael, CACHO-ELIZONDO Silvia	Sectorial Marketing – Goods	French
	Exploration of the dark side of mobile technologies on consumer immersion in touristic experience: The case of theme parks.	147	FOK	MORRONGIELLO Caroline	BONNEFOY-CLAUDET Lydie	Marketing — Services	French
	Exploring direct online sales strategies in the German consumer goods market	99		KRISCHAN SCHULTE Benjamin		Retailing and E-Commerce	English
	Exploring the factors shaping green purchasing decision-making: The role of product categories	72		YINGKUI Yang	JøRGENSEN René, MOLLER JENSER Jan	Marketing and Sustainability	English
	Exploring the multidimensionality of wellbeing in the marketing literature through a bibliometric approach.	128	FOK	CELIO Francesca	RICOTTA Francesco	Well-Being	English
	Exploring the paradox of digital advertising effectiveness: the result of a qualitative study	18		BATTAGGIA Matteo	BETTIOL Marco	Branding and Marketing Communication	English
	Fighting food insecurity: Is social franchising part of the answer?	131	FOK	STREED Odile		Well-Being	English
	Focusing on the purpose marketing trend: Bridging political science for theoretical advancements and strategic optimization	82		RUGER Theres	SIEMS Florian	Marketing Strategy	English
	Food upcycling : How to improve the consumer s willingness to pay ?	75		FERRANDI Jean-Marc	LICHTLE Marie-Christine, MIONE Anne, SIADOU MARTIN Béatrice, EPPE	Marketing and Sustainability	French
	Food waste: Is Generation Z less vigilant?	30		INGARAO Aurore	SUGIER Laure, RODRIGUEZ Virginie	Consumer Behavior and Marketing Research	French
	From CSR implementation to market impact: The managers’ vision in an emerging economy	67		JUAN CAMBRA-FIERRO Jesus	PEREZ-LOPEZ Maria-Eugenia, RUZ Miguel Angel, CHABAN Omar	Marketing and Sustainability	English
	From GRAPPA to RoBERTa, a huge step froward in inferring sentiments and opinions from Natural Language in Marketing, Applications to BigData from a Covid19 Tweets Collection.	3		CALCIU Michel	MOULINS Jean-Louis, SALERNO Francis	Big Data, Artificial Intelligence and Marketing Analytics	English
	Front line employees’ competencies in the era of “Phygitability”	104	FOK	ROTEN Yonathan		Sales, CRM, Pricing and Promotion	English
	Gender narratives decoded in marketing: Selling identity or outdated stereotypes?	21		RITCH Elaine	KNOX Hannah	Branding and Marketing Communication	English
	Gender stereotypes and the representation of body and nutrition: A study of fitness accounts on Instagram	36		DAVID Maxime	EZAN Pascale, MALLET Stéphane, ROUEN-MALLET Caroline	Digital Marketing	English
	How customers size influence the link between suppliers marketing efforts and relationship strength	84		CAMBRA-FIERRO Jesus	PEREZ-LOPEZ Maria-Eugenia, RUZ Miguel Angel, TRIFU Andrea, CHABAN Omar	Marketing Strategy	English
	How luxury brands craft product preciousness in the service encounter	137	FOK	DION Delphine	BORRAZ Stéphane, DUBREUIL Clément	Luxury Brand Management	English
	How to reconcile buying local products through vending machines ? The clash of cultures	57		HANAN Audrey	MOULINS Jean-Louis, PACHE Gilles	International Marketing	English
	Human chatbot service agents in online service recovery ? An experimental study on customer justice evaluations	34		ALBRECHT Carmen-Maria	FREITAG Adriane	Digital Marketing	English
	I am a conversational agent : How to disclose its identity when not human.	42		BANANA Salma	BALECH Sophie	Digital Marketing Trends	French
	Increasing creative self-efficacy through mental imagery: Construction and contribution of an online serious game	50		CUNY Caroline	PATROIX Isabelle	Innovation and Product Management	English
	Influence of entertaining content in social media marketing for a health service provider	123	FOK	DALLE Clara	DOST Florian, REICHSTEIN Thomas	Sectorial Marketing – Services	German
	Interactive technologies: Measuring the impact of perceived autonomy and control on the consumer- salesperson relationship	97		BOUDKOUSS Hafida		Retailing and E-Commerce	French
	Investigating consumption values and purchase intentions in metaverse shopping: An exploratory study.	4		COLUMBANO Martina	VENTURINI Alice	Big Data, Artificial Intelligence and Marketing Analytics	English
	Legal obligation versus CSR commitment: Should marketers claim their sustainable practices are constrained by law?	70		SERE DE LANAUZE Gilles	SIADOU-MARTIN Béatrice	Marketing and Sustainability	English
	Looking for responsible consumers: Emotions as a driver of sustainable decisions.	74		FERNANDEZ-SABIOTE Estela	LOPEZ-LOPEZ Inés, RUIZ-DE-MAYA Salvador	Marketing and Sustainability	English
	Marketing communications of brand-related stereotypes and consumer responses: A mixed- methods approach.	13		KOLBL Ziva	ARSLAGANIC-KALAJDZIC Maja, PLAKOYIANNAKI Emmanuella, DIAMANTOPOULOS Adamantios	Branding and Marketing Communication	English
	Netflix with ads: An exploratory study of the relationship between perceived value and perceived ad intrusion.	109	FOK	PERRAUD Laure	RODRIGUEZ Virginie	Sales, CRM, Pricing and Promotion	French
	New product adoption processes exploring motivations and barriers to adopt the electric car in Mexico	49		CACHO-ELIZONDO Silvia		Innovation and Product Management	English
	Ok Google: How to optimize search engine optimization for voiced information searches?	9		VACHAUDEZ Aurélie	DEPUYDT Séverine, TANCREDI Camille	Big Data, Artificial Intelligence and Marketing Analytics	French
	Optimizing the online customer experience with chatbots through preferences for human attributes	45		KBAIER Eya	HMISSI Hechmi, NAJJAR Chaima	Digital Marketing Trends	French
	Perceived age as a component of brand personality: Consequences for brand attractiveness	15		RAHN Felix	SCHMIDT Holger	Branding and Marketing Communication	German
	Perception of privacy by mobile applications and user satisfaction: The case of TripAdvisor	119	FOK	BOURLIATAUX-LAJOINIE Stéphane	LEROY Julie, TANG-TAYE Jean-Pierre, MAUBISSON Laurent	Sectorial Marketing – Services	French
	Perception of rainbow washing – Empirical results from two European countries on a new marketing challenge	61		MUCKSCH Janek	NIELSEN Martin, SIEMS Florian	International Marketing	English
	Persistence of customers during their shopping journey	98		COCCO Helen	DEMOULIN Nathalie	Retailing and E-Commerce	French
	Product recall: Impact on the breach of the psychological contract and consumer disorientation in the food sector	144	FOK	de VASSOIGNE Tony	SOBOCINSKI Przemek	Sectorial Marketing — Food Industries	French
	Product-harm crisis and scandal of communication: The case of Lactalis.	145	FOK	ZGHAL CHHAIDER Khouloud	FALL DIALLO Mbaye	Sectorial Marketing — Food Industries	French
	Psychological discomfort during the brand experience in VR-based metaverses: The role of brand attitude ex ante.	2		BOCCALINI Sara	PATRIZI Michela, VERNUCCIO Maria	Big Data, Artificial Intelligence and Marketing Analytics	English
	Re-examining the determinants and calculation of the Net Promoter Score (NPS): An empirical investigation in the retail sector	103	FOK	MAUBISSON Laurent	MENCARELLI Rémi, RIVIERE Arnaud	Retailing and E-Commerce	French
	Research in consumer well-being: Cross-fertilizing the past to advance the future.	127	FOK	GASTON-BRETON Charlotte		Well-Being	English
	Sleeping beauties: The limited consumer appropriation of their inherited luxury products	136	FOK	DESMICHEL Perrine		Luxury Brand Management	English
	Sovereign brands contribution to corporate CSR objectives: Proposed definitions and operating methods	20		JOURDAN Philippe	PACITTO Jean-Claude	Branding and Marketing Communication	French
	Study of the impact of the characteristics of a product placement on YouTube on the reactions of Internet users	38		REGNIER Simon	LEMOINE Jean-François	Digital Marketing	French
	Sustainability in the fashion and luxury industry, an effective marketing tool only if human to human	116	FOK	PELLICELLI Anna Claudia	ROMANA GARRONE Carola	Sectorial Marketing – Goods	Italian
	Sustainable consumption of food empowered by packaging as IoT.	94		JERZYK Ewa		Poster	English
	Sustainable marketing orientation: A scientific analysis of its impact on the branding activities of the manufacturing industry.	76		MARIN-AGUILAR Jose	RIVIERA-MARTINEZ Marco, DIAZ DUARTE Aura, VILA-LOPEZ Natalia, KUSTER-BOLUDA Inés	Marketing and Sustainability	Spanish
	Sustainable practices and consumers’ well-being: conceptual maps.	92		GABRIELLI Veronica	DE MITE Stefania	Poster	English
	Taste with the eyes - The influence of lightness and saturation of packaging color on taste.	14		LE HEN Alexandre	LACOSTE-BADIE Sophie, DROULERS Olivier	Branding and Marketing Communication	French
	Telecommuting: What s best for Generation Z salespeople?	107	FOK	ROCHE Didier		Sales, CRM, Pricing and Promotion	French
	Television series and the critical reception of managerial practices: The case of The Dropout, fictionalizing the Theranos scandal	23		BRASSIER Pascal	ESCURIGNA Julie	Branding and Marketing Communication	French
	The attention given by Cypriot youth on social networking security.	47		MORPHITIS Avros	MORPHITOU Ria, DEMETRIOU Marlen	Digital Marketing Trends	English
	The case for a durable value for the fashion industry – A case for a wool cooperative in Canada.	79		FONTAINE Richard		Marketing and Sustainability	English
	The dark side of metaverse for luxury : Immersive experience and brand authenticity.	135	FOK	DE KERVILLER Gwarlann	CANIVET Chloé	Luxury Brand Management	English
	The effect of process-oriented, consistent customer service and digital in-store services on customer satisfaction	105	FOK	QUERFURTH Marco		Sales, CRM, Pricing and Promotion	English
	The effect of self-congruity and perceived sustainable actions in luxury branding	115	FOK	IVANAUSKAITE Karolina	VALETTE-FLORENCE Pierre, STATHOPOULOU Anastasia	Sectorial Marketing – Goods	English
	The effect of using serifs in brand names on luxury perception.	133	FOK	BAZZANI Andrea	FRUMENTO Paolo, GARGANI Sofia, TRIESTE Leopoldo, FARAGUNA Ugo, TURCHETTI Giuseppe	Luxury Brand Management	English
	The human side of metaverse.	5		MARRONE Teresa	BASILE Vincenzo, FABIO Giuseppe, CANTONE Luigi	Big Data, Artificial Intelligence and Marketing Analytics	English
	The impact of ewom on purchase intention and online recommendations.	44		EL OUAHABI Siham	BELHSEN Noureddine	Digital Marketing Trends	French
	The impact of humour in anti-smoking prevention campaigns on the attitudes and intentions of young people under the age of 17.	130	FOK	LAMBERT Maud	SCARANO Monica, MARTIN Annabel	Well-Being	French
	The impact of the color of gendered products on the brand coolness	19		FAUVEL Léa	SOHIER Romain	Branding and Marketing Communication	French
	The impact of visual codes on Burgundy wine labels on purchase intention : An application of conjoint analysis	112	FOK	BENSA Françoise		Sectorial Marketing – Goods	French
	The importance of value communication and work experience in sales during the Covid crises on the Austrian medical-device market	106	FOK	REITERER Johannes	DRESSLER-STROSS Stefan	Sales, CRM, Pricing and Promotion	English
	The influence of lenders’ personalities in luxury renting.	139	FOK	PINO Giovanni	OSTOVAN Nima, GHIASSALEH Arezou, ROCHER Bruno	Luxury Brand Management	English
	The influence of participative pricing mechanisms on purchase decisions - An empirical comparison of PWYW, PYP, and Fixed Price.	111	FOK	WERNER Bastian	AHMED Sheraz, DOST Florian	Sales, CRM, Pricing and Promotion	German
	The influence of the perceived authenticity and proximity of the products. An application to the clothing sector.	32		SACO Virginie	LICHTLE Marie-Christine, FOLCHER Pauline	Consumer Behavior and Marketing Research	French
	The influence or retail website design on internet users reactions: The case of menu layout	40		SENDER Thomas	LEMOINE Jean-François	Digital Marketing	French
	The role of Branded Museums in revitalizing tourism after disruption: qualitative research	120	FOK	MAZZU Marco Francesco	DELLA SALLA Irene, DE ANGELIS Matteo	Sectorial Marketing – Services	English
	The role of flow state on environmental concern: The case of virtual reality educational experiences	64		BONNETIER Caroline	MAUBISSON Laurent, COUTELLE Patricia	Marketing and Sustainability	French
	The role of social norms in promoting sustainable consumption.	77		MELNYK Vladimir		Marketing and Sustainability	English
	The supermarket of the future a digital exhibition and multisensory shopping experience	96		BOTSCHEN Guenther	STREICHER Mathias	Retailing and E-Commerce	English
	The transformation of marketing activities to integrate the planetary boundaries	66		GASIGLIA Nicolas	SCHMITT Julien	Marketing and Sustainability	French
	To contribute : A non-market experience that interlaces production and consumption.	87		JOUD Erwan	JULLIEN Nicolas, LE GALL-ELY Marine	Marketing Strategy	French
	Tokenizing luxury: Exploring the value of NFTs in the fashion luxury industry	117	FOK	POLYZOS Efstathios	ZALAN Tatiana, TOUFAILY Elissar	Sectorial Marketing – Goods	English
	Treatment of digital advertising in the online press in the Community of Madrid according to geographical character	16		YUSTRES DURO Pilar	RODRIGUEZ-CARMONA Laura Melando	Branding and Marketing Communication	Spanish
	Uncovering antecedents and paths to an effective unconventional marketing strategy in the sport industry	89		BOVI Claudia	MAZZU Marco Francesco	Marketing Strategy	English
	Understanding consumer financial trust across national levels of interpersonal trust	58		HANSEN Torben		International Marketing	English
	Understanding the sustainable value of packaged food products based on the price-quality trade- off.	149	FOK	LAMBEY-CHECCHIN Christine	AMBLARD Corrine	Sectorial Marketing — Food Industries	English
	What delivery choices do eco-responsible consumers make when shopping online?	65		PAILLART Alexandre	AMINE Abdelamjid, de PECHPEYROU Pauline	Marketing and Sustainability	French
	What processes and factors enable the growth of the full-service restaurant industry through click and collect?	51		EL EUCH MAALEJ Mariem	JEANNOT Florance, JONGMANS Eline, SALVADOR Marielle, DEMPERAT Maud	Innovation and Product Management	English
	When influencers promote their own products: Trust perceptions following explicit versus implicit promotion styles	27		DOST Florian	PESCHKE Christiane	Consumer Behavior and Marketing Research	English
	When personalization hangs out with customer loyalty: A bibliometric analysis.	108	FOK	D'AMICO Simona	IASEVOLI Gennaro, OTTOLENGHI Chiara	Sales, CRM, Pricing and Promotion	English
	Why are health guidelines not always effective? The role of distance from illness and reactance to health guidelines	122	FOK	COTTET Patrice	FERRANDI Jean-Marc, LICHTLE Marie-Christine, PLICHON Véronique	Sectorial Marketing – Services	French
	Why read this?: Exploring the cues consumers use to evaluate online reviews in the context of deception	41		WETZLER Andrea	MUNZEL Andreas	Digital Marketing	English

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